The ICANN meeting held in the Indian Capital city of New Delhi has been an eye-opener for me as far as .ASIA is concerned. Seen from Europe, .ASIA has mainly been a protection exercise for western companies that are active in Asia. Especially during the domain's Sunrise phase which, by definition, is only open to prior rights holders and therefore is heavily biased towards commercial entities such as companies.
But the conversations I've had in India have made me re-evaluate that assumption. Registrars and domain professionals here are already sensing strong demand for .ASIA, and not just from companies. Individuals are interested in the domain as well and more surprisingly, they actually know it's coming!
This is surprising to me because in Europe, I don't think the general public generally knows about an imminent new domain launch until it's already happened. I suppose I really shouldn't be that surprised that there are a large number of domain-savvy people in India. The country is an IT powerhouse after all. But it certainly makes me wish our own media would take a leaf out of India's book and concentrate on new Internet developments a lot more.