English

Times are hard for Her Majesty's favourite spy. Not only has his Aston Martin just been crashed, but now his name is for sale on the Internet!

This week's high profile domain name auction (seems like there's one every single week at the moment) is bond.com. The name has 2 days left to run on its auction and currently stands at 70,000 USD. The name's current owner obviously thinks it's worth a lot more, as there's talk of a reserve set at 1 million USD for this sale!

Poor Bond. Not only has an Aston Martin engineer just wrecked his almost unique (the car maker has prepped 5 ultra special cars for the new Bond movie, Quantum of Solace) car by plunging it into an Italian lake but now his name is up for sale. Of course, the domain bond.com could just as well refer to the famous London street or to the ties that two people might share. And it remains to be seen if domain investors will consider it as valuable as recent heavy hitters like pizza.com or vodka.com…