Domain market

Confirming the current trend for bigger and bigger sales of ccTLD domains, Internet real-estate developer Ogopogo Media has confirmed its 600,000 USD purchase of jobs.ca.

The name will become the core "of a planned job network, which will include JobSearch.ca and Resumes.ca that will cover all the needs of both job seekers and employers," claims the buyer.

This sale sets a new record for Canada's extension. It also provides clear confirmation (if any was needed) of the growing interest in ccTLDs. Investors are flocking to country codes for obvious reasons. The suffixes are less crowded that generics like .COM, giving them better chances of finding names that are still available. Furthermore, those names that are already taken tend to be cheaper to buy.

At INDOM, we're getting more and more volume buyers coming to us for ccTLDs. Their logic is sound. 600,000 might sound like a lot, but when you compare the sale price of .CA's most expensive domain ever to that of the record-setting .COM domains, there's obviously still a lot of potential left in going national rather than international for your choice of suffixes.