DomainesInfo is running a little scoop today. They've learned from mTLD, the .MOBI registry, that the extension has now reached the magic ton, i.e. a million domains.
I have to put this in the context of another story I read on .MOBI a few days ago. Writing for the ClickZ Network, Rebecca Lieb argued quite simply that .MOBI is already dead!
How ironic, then, that days later the registry is set to officially publish registration numbers that most of the world's Internet suffixes can only dream of reaching one day.
The rationale behind Lieb's statement does, however, kind of click. She says that the latest mobile navigation devices such as Apple's iPhone make .MOBI redundant. Because users can upload standard web pages on such devices and therefore don't need specific web content designed for them, it's simpler for them and website publishers to stick with just the one extension (use only a .COM for example instead of having an additional .MOBI for small screens).
Is this really the case? I have an iPhone and I must admit I have never used it to go to a .MOBI website. But it's also true that many a time while browsing the web on my iPhone, I have wished for iPhone-specific content. Despite the iPhone's clever technology and big screen (for a phone), you're still not accessing the web in its natural environment.
So there it is. I think there's a clear case for .MOBI and that it's actually one of the most useful concepts for a new extension because it has a well-defined purpose. What do you think?