The dotHotel initiative isn't new, but surprisingly, it has managed to avoid drawing too much attention to itself. Not intentionally though, as the TLD sports a full and informative website.
The idea is to position .HOTEL as the TLD for the hotel industry, rather than a domain aimed at individuals such as hotel customers. "Domain names available with .HOTEL are precise and create identity for hotels, the hotel business and services," says dotHotel.
However, it remains to be seen whether dotHotel can get key members of the hotel industry to support their efforts. Without such support, getting a generic TLD as valuable as .HOTEL may prove difficult…
DotHotel is a German initiative co-created by .BERLIN alumni Johannes Lenz-Hawliczek.