I naturally keep a close watch on all domain name related topics. One of fun side effects is seeing fan and geek sites scramble for clues about upcoming films or products as soon as a new domain is registered. Media and entertainment companies must have a hell of a time hiding their new projects while at the same time protecting their intellectual property by registered the relevant domains…

I especially love leaks like FantasticFourReborn.com, a domain spotted by fan sites as being registered by Fox, and hence the source of some speculation that the Fantastic Four movie reboot will be entitled "Reborn".

Could be, although it must be said that movie studios are becoming more and more adept at generating buzz around "false positives", i.e. domains that are registered as realistic possibilities just to throw people off the scent. So far, there's no working website behind www.FantasticFourReborn.com. But that could change.