So sex.com is once again making headlines. Sedo has just announced that it has been retained by Escom LLC, the owner of the domain, to handle its sale through its second-hand domain sales platform.

The name will be sold along with two related trademark registrations, making this a pretty complete package for any interest buyer.

There's little doubt the name will sell, but at what price? Just how valuable is it on today's Internet? Enough to see Escom cover some (if not all) of the $14 million loan it took out to buy the domain in 2006 and has since been unable to repay?