What happens if "significantly more" than 500 TLDs are applied for in the first round of new gTLDs? ICANN Staff have been pondering this conundrum for many months. The answer: batch the applications. The reason: ICANN's processing capabilities do not allow it to realistically deal with more than 500 applications at any one time.
ICANN has always said that there would be no first come, first served for new gTLDs. So some kind of random selection process would have made sense if the number of TLDs applied for was greater than 500. How much greater? ICANN's Kurt Pritz told the GNSO Council at the recent Costa Rica meeting that anything much over 510 applications would force ICANN to adopt a batching solution.
But random selection has been deemed a no-go due to the dangers of ICANN being seen as a lottery operator. So what to do? Especially as an auction type selection process was deemed unacceptable (for the obvious reason that richer applicants would then be put at a significant advantage).
The solution ICANN has adopted (the Board signed off on it on March 28) is dubbed "digital archery". The idea is to set a target time for applicants and ask them to click on a button as close to that target time as possible. The closer you get, the better your chances of being in the first batch.
The process is explained in detail here. It was first shown by ICANN Staff in Costa Rica, where it was not well received. Nonetheless, it looks like applicants need to sharpen their digital bows and begin practicing hitting a virtual target. With 839 registered users in ICANN's application system 4 days before its March 29 cut-off date, it is now a mathematical certainty that batching will be needed.